Thanks for checking out the video on building a landing page on your WordPress site. In this video, you’ll see two different ways of creating a landing page. I use the Divi Theme for all my sites. Divi just updated the theme, putting in a nice, intuitive “visual builder” making it much easier to create a page design, and manage your post and page content. The first example in the video is using Divi to create a one page (scrolling page) to market an event.
The second example uses a free plugin from Wishpond to create an opt in page for your email database. To date, this is the best plugin I’ve seen for creating landing pages. There is a premium version, but the free version is very robust. Besides creating an opt in page, you can also create a long page landing page for an event or to sell something. It uses the same “visual builder” technology, making it easy to create a page without knowing how to write code.