Do you blog? I started blogging in 2005 over at Blogger.com, which is Google’s blogging tool. I didn’t even know about WordPress. As an html programmer out of McGraw-Hill, building their online websites, I was completely taken by blogging. I still remember the looks on my fellow small business owners faces when I would talk to them about blogging. Really,,,,they just burst into laughter.
In 2007 I programmed my first WordPress site, North San Diego Business. I remember thinking to myself, it couldn’t be that easy, could it? WordPress told me it would be a 5 minute installation. When I discovered that it really was a 5 minute installation, I fell in love with WordPress. I’ve built out many WordPress sites since 2007.
So back to why you should blog. There are many reasons to blog. The first reason that comes to mind is how much the search engines love blogging. You see, when you create a website, the search engines visit the site and indexes the content. When the search engines come back to check your site down the road, and they see that nothing has changed, they wait a little longer to re-visit your site. When you’re blogging, adding content on a regular basis and the search engine returns, it has new content to index. When the search engine sees the new content, it makes sure to come back sooner to see if you have any additional, new content. That’s one of the biggest reasons for blogging.
But you’re a speaker, right? You have a message that the world needs to hear. Blogging, and video, are two of the best ways to share your message past your speaking appearances. You are known as a thought leader in your niche. So my challenge to you is, take the leap and do some Facebook Live videos, like this one.
It’s easy to do, and Facebook will work to bring you an audience while you are doing your Facebook Live video, and will reward you with more visibility for that video. Are you up for the challenge?