Felena is a long-time entrepreneur and marketing maven. Her latest venture, Hera Hub, is a spa-inspired shared workspace and business accelerator for female entrepreneurs. This as-needed, flexible work and meeting space provides a productive environment for growing businesses. Hera Hub members have access to a professional space to meet with clients and to connect and collaborate with like-minded business owners, thus giving them the support they need to be prosperous.
She has three company owned locations in San Diego and licensed locations in Phoenix, DC, and Sweden, with more cities launching soon. She’s on a mission to support over 20,000 women in the launch and growth of their business by 2020.
Felena and Hera Hub have been featured in Inc Magazine, the BBC News, Forbes, and the New York Times. She is a published author and international speaker. Her book, “Flight Club – Rebel, Reinvent, and Thrive: How to Launch Your Dream Business” is available on Amazon.
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Intrepreneurship: Employee Engagement through Innovation
Tone: Inspirational & Educational
With the popularity of shows like “Shark Tank” it seems like everyone has caught the entrepreneurial bug. That, coupled with the findings that 87% of employees are either “not engaged” or are “actively disengaged” in their jobs, makes it apparent that companies need to take a new approach to employee engagement… or run the chance of losing some of its best and brightest. While leaving the corporate nest might seem alluring, with 90% of businesses failing in the first 5 years, many don’t realize the entrepreneurial path is extremely challenging.
Felena Hanson, long-time entrepreneur, author and educator, will share her inspirational story of “outside the box” thinking and will lead an interactive session on how employees can tap into the new “80/20 rule” and define the keys to building an entrepreneurial ecosystem within their company.
Flight Club: A Story of Rebellion, Reinvention, and Liberation (TEDx Talk)
In Felena Hanson’s high-energy presentation, Flight Club, she shares her story in an open, vulnerable style, which is both inspirational and dynamic. Felena challenges audiences with the question, “What could you achieve if nothing stood in your way?” With a call to action for a commitment to create something new, Felena relates examples from her life of challenges, to reinvention and ultimately, liberation.
As a non-repentant rebel and self-admitted rules breaker, Felena started her first business at age 8, travelled Western Europe alone, and can often be seen inciting pop-up dance parties on the streets of San Diego. A life-threatening car accident, at age twenty-two, caused her to take stock of her life, re-evaluate her direction and set big goals for herself. Felena’s early career in the fast-paced technology industry resulted in three layoffs the age of 30. Also at 30 she faced a failed marriage and business, which caused her to again re-evaluate her life’s path.
Never one to dwell on what has happened to her, but to always shift her focus forward, she eventually launched Hera Hub, with a vision to support over 20,000 women with the launch and growth of their business all over the world.
The Marketing Collaboration Revolution – Limited Budgets with Maximum Exposure
Tone: Educational, practical
Audience: Small business
The “new economy” has completely revolutionized how businesses operate. Traditional marketing tactics such as print advertising and direct mail are becoming obsolete. In order for companies to be successful they must ban together with customers, suppliers, complementary businesses, and even competitors.
Collaboration marketing represents a “pull” approach, where the firm becomes so helpful to customers that they seek the marketer out, rather than a conventional “push” approach blasting marketing messages out in an effort to find customers that might be receptive to the firm’s offering. The success of a practice rides on its ability to enlist others to help convert ordinary customers into loyal fans and brand evangelists. Companies can dramatically cut advertising costs by letting consumers and third parties do the talking for them!
In this workshop-style presentation Felena Hanson will share the five keys to collaboration marketing, giving participants an actionable plan to implement in their firm.
Seven Keys to Build Scalable a Business
Tone: Inspirational, educational
When Felena Hanson conceived the concept for Hera Hub she knew she wanted to build something bigger than herself. Since her prior business, a Marketing Strategy Consulting Firm, was service-based, she faced the classic e-myth scenario… trading time for dollars.
Learn how Felena’s father and family pet influenced her to become an entrepreneur and how she took her coworking concept from idea to profitable business to a licensing opportunity in just two years!
Coworking: Just a Fad or The Future Of Business?
Tone: Educational, practical
Audience: Small business, freelance
It is predicted that 60% of the knowledge-based workforce will be independent or contingent by 2020 – a category that encompasses contractors, temporary workers, and the self-employed.
As we reflect on the recent recession, contingent workers were a way to keep costs down. And, amid a fragile recovery, hiring full-time employees remains expensive and risky. Add the fact that technology makes working off-site easier than ever, and contingent workers are a force that’s here to stay.
Felena will discuss why coworking is here to stay: Over 60% of contingent laborers cite freedom from the restraints of an employment model where they have little to no ability to control and assure their long-term success and continued employment – a big lure for Gen Y. Women are at the helm demanding flexibility and control. In fact women are starting businesses at twice the rate of men. Coworkers, on average, report a 50% gain in productivity vs. working from home. Many miss the camaraderie of a team setting and seek collaboration opportunities.
Past Speaking Engagements
- The Chopra Center
- TEDx Encinitas
- LatAm Startups Conference
- San Diego State University
- University of San Diego
- MIT Enterprise Forum
- Soroptimist International
- National Association of Women MBAs
- American Business Women’s Association
- National Association of Women Business Owners
- Women in Technology International
- Women’s Global Network
- International Spa Association